Search engine optimization (SEO) is no easy task to learn, especially with the ever-changing rules and recommendations required to stay ahead of the pack. Even the most experienced bloggers learn new #SEO tips every day. Beginners think it’s as simple as throwing some keywords into their posts and submitting their sitemap to search engines – boy wouldn’t that be grand? Even though it is more complicated than it was in years past, basic #SEO has hardly changed … and yes, that includes simple tasks like adding keywords. But new bloggers ultimately shouldn’t be discouraged. Fact is, if you are delivering unique content and follow even some of the most basic practices, you’ll do okay for yourself as time passes and you begin to learn more advanced methods. So in this article, I’m going to cover some very basic #SEO techniques that every beginner can begin practicing and should with every piece they post.
Catchy Post Titles
Think like the reader you are trying to attract. Would you choose to click on a headline titled “How to bathe a dog” over “18 Unbelievable Ways You Can Bathe a dog?” Probably not! Keep this in mind whenever you write a new article – catch and attract your reader. Make them want to see more. Below are a few examples you should consider when writing your headlines.
Use interesting adjectives
Here are some examples:
Use unique rationale
For example, consider the following:
Nobody likes to see a boring and dull headline. We even took our own advice for the title of this article – “5 Insanely Easy SEO Tactics Every Beginner Should Use.” Including some eye-catching words or phrases in your post title can go a long way, especially in the long run. In this case “5 Insanely Easy.”
Use Social Media
Social Media is a powerful tool for all bloggers but this is even more true for beginners looking to bring traffic to their relatively unknown website. Everyone is on some form of social media these days so anyone can start right away. Use as many social media networks you can sign up for. Use Facebook, Twitter, Google+, Pinterest, Linked just to name a small few. Target a audience that is likely to click your posts and visit your site. For example, SE Uh-Oh! frequently posts articles in #WordPress and #SEO-related groups on Facebook. Not much sense targeting a group about political views or art & crafts.
The best example of this can be seen on Wikipedia. Wikipedia has a low bounce rate because of how well they link their articles to other articles within their site. So, connect your posts with one another and see the results yourself. The longer a reader stays on your site – the better. Browse WordPress.org for a popular related posts widget. I recommend Special Recent Posts (free edition with limited options).
Beginners rejoice!!! Yes, submitting sitemaps is still an important step in getting the search engines to pay attention to your site. Sitemaps help search engines easily navigate and index all of your site’s pages and posts. Many popular plugins available on WordPress.org are more than enough to this task. Currently, SE Uh-Oh! is using Google XML Sitemaps. Another popular option is the WordPress SEO by Yoast plugin which comes with a built-in XML sitemap feature.
Write Guest Posts
Visit other popular websites with relevant content and write a few guest posts. You’ll gain a little traffic to your site and some backlinks (another SEO tactic that has remained important throughout the years). As a newer blog or website, you’re probably not going to see much traffic at first, writing guest posts can help build your online presence faster and deliver the main product that we are all trying to get our hands on … readers! Depending on which site you submit your guest post to, even a single article can generate a considerable amount of traffic to your new blog.
I hope some of these basic SEO tips can help you jump start your online presence if you are just starting out. Did I leave anything out? Let me know in the comments below. Happy blogging!
Special Recent Posts (free)
Google XML Sitemaps (free)
WordPress SEO by Yoast (free)